Beginning June 9, 2026, the lead submission process was updated to allow customers to select multiple dealers when submitting a lead. This report tracks the daily impact of that change by comparing total leads generated against unique leads (households), with the ratio indicating how many dealers a typical customer is choosing to contact.
This data reflects all leads at the point of submission, not only those delivered to a dealer. This is intentional — the goal is to measure customer intent and willingness to contact multiple dealers, independent of downstream routing.
Sources
Date range
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Leads & Unique Leads, Daily — Brand Sources
Total Leads
Unique Leads
Ratio
Data table
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Executive Overview
Market Context
Provider
Daily Lead Volume — Actual & Forecast
Actual
Forecast
Provider detail
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